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Why exhibit at BENEATH THE SEA

As you know, the Diving Equipment Marketing Association trade show (DEMA) has been changed to October so the time is right to do some trade-only business at Beneath The Sea. Among the nation’s wealthiest, tops on the list is DIVING. In fact, according to The Outdoor Recreation Coalition of America (ORCA), more that 3.2 million Americans participate in scuba diving... and their average per-capital income is more than $60,000 a year - double that of the rest of the population.

  • DEMA studies have found that scuba and skin diving equipment sales have increased by 5%, totaling over $275 million! More important, it accounted for a full one-half of the growth rate of the total sports and recreation market.

  • The average equipment investment today is $1,251... nearly 3 times higher than in 1981.

What this means to you:
a growing market of professionals who dive and who dive deep into their pockets for equipment, fashions, training and travel destinations.
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